Solution

IMPACT

The campaign significantly boosted employee engagement with the Xfinity Mobile product, enhancing internal confidence and fluency across teams. Through peer-led storytelling and dynamic brand immersion, it fostered a culture of advocacy from within. In recognition of its success, the initiative was honored with Q4 2021 Regional Champions Club Award for best practice in employee-driven brand activation.

CHALLENGE

The original "SuperFriends" initiative, developed by Comcast’s Division team, aimed to educate employees on Xfinity Mobile. I was tasked with expanding this initiative for regional rollout—enhancing relevance, increasing engagement, and driving frontline product advocacy.

Xfinity Mobile "SuperFans" Campaign

This campaign reimagined employee engagement through a comic book–inspired brand refresh, casting team members as everyday heroes sharing Xfinity Mobile success stories. I created storyboards and scripts for two confidential videos—a product advocacy feature to inspire employees to become Xfinity Mobile customers, and a teaser reel to energize leaders ahead of an annual summit reviewing NPS and CX insights. A region-wide incentive program sustained momentum, driving conversions and turning employees into true brand champions.

Company: Comcast – Beltway Region
Role: Internal Brand Strategist | Designer | Campaign Manager
Team: Sales & Marketing + Regional Leadership
Core Skills: Visual Identity | Internal Messaging | Storytelling | Employee Engagement | Video Production

Deliverables: Newsletters | Graphics | GIFS | Scripts & Storyboards | Video Series | Templates | Internal Social Media Content | Incentive